We spoke to interior designer Carole King to find out more her style, the latest trends and what to expect this year.
Tell us more about yourself, how did you discover interior design?
I’d always been interested in interiors, but in 2004 I decided to take the plunge and did a course at KLC School of Design which I loved. It taught me, amongst other things, how to tap into my creativity and that’s something that has now become second nature to me.
Summarise your style in three words?
Classic, feminine, global.
Where do you get your design inspiration?
Inspiration comes from everywhere. TV, magazines, blogs, pinterest, films, nature, hotels, travel, instagram. It’s not something you can turn on and off, everything I read, see and do gets stored away and may surface later.
Tell us more about Heart Home magazine?
Heart Home came about by accident really. I was having a casual drink with my two co-founders and we just decided to start an exclusively British digital interiors magazine. Within a week, we had a name, twitter account and website, and it just grew from there. Putting the first magazine together took about six months, and after the launch we were just so overwhelmed with support we just had to keep going.
What has been your biggest business challenge to date?
I’d have to say turning Heart Home into a viable business venture. Producing a quality magazine is expensive. We always use top-notch photographers and stylists and writers, and as a free magazine this all has to be paid for by the advertisers.
What is your biggest interior design pet hate?
It’s beginning to be feature wallpaper. Not all feature wallpaper I might add. I’m thinking of the big, red floral or geometric wallpaper that is often used in show hous
What do you think will be the best trend in 2015?
I’m really into anything botanical at the moment. Green palm leaves on wallpaper, jungle prints, large house plants.
How do you like to unwind?
My guilty pleasure is watching repeats of ‘Escape to the Country’. I’m so hooked we’ve recently had an offer accepted on our very own country cottage so I’m probably not going to have much free time soon anyway.
Describe your typical day?
As a freelancer I don’t really have a typical day and my routine is quite flexible. It will always include walking the dog, blogging, keeping up with social media, emails, writing, designing, and then collapsing in front of the TV. Other days I might attend press shows and meetings and catch up with friends in town.
What advice would you give to young people starting out in the industry?
Do the best course for you and get on social media. It really has opened doors for me and led me down paths I would probably never have considered before.
What exciting new projects do you have on the horizon?
The country cottage. It’s going to be quite a project creating the perfect idyll. You may not see me for weeks at a time!